The first Body Confidence Awards will be held at the House of Commons on April 19th with awards being presented in several categories including retail, fashion, and advertising. I generally ignore these things because they serve only to annoy the crap out of me as its usually an action in narcissism. Frankly, I can’t see how the fashion industry could ever be feted for encouraging body confidence but that may just be because I’ve recently read Sheila Jeffrey’s Beauty and Misogyny.
Really, the only reason I have even heard of this campaign is because Mumsnet is involved with it as a continuation of the Let Girls Be Girls campaign. As a feminist and a mother, the issue of body confidence in children is very important to me so I was pleased to see Mumsnet was behind this campaign including running its own award about promoting body confidence in children. That is, until I saw that Gok Wan was being nominated. Now, I don’t usually watch reality television since I think it is nothing more than the 21st century version of the 19th century freak show. I think they deliberately set out to humiliate and belittle people. But, even I’ve come across Gok Wan and nothing he does makes me think he likes women.
Having confidence in your body is about loving yourself for who you are and regardless of how you look. It isn’t about being trussed up like a turkey in spanx and told to suck it in. As a general rule of thumb, men grabbing your breasts is sexual assault, not entertainment. Or, as the very lovely Mme Lindor said:
I thought we were past all that.
No idea what his teen program was like, but based on his love of spanx, I wouldn’t say he promotes body confidence.
Wan may use feminist discourse to parade about on television but he’s about as far from feminism as you can possibly get. Feminists do not associate appearance with body confidence. Feminism is about real women who have opinions and beliefs and are intelligent; it is not women stripped naked, belittled, grabbed and humiliated on national television. That’s the essence of the Patriarchy: naked, vulnerable women being humiliated and tortured.
My vote remains for Pink Stinks. They are an incredible, small, but utterly brilliant organization who are all about letting girls be girls (and boys be boys) by challenging pinkification and genderisation. Their campaigns, notably against The Early Learning Centre, have been run successfully by 2 sisters with little budget and a lot of will. They are fighting the destruction of childhood and the idea that girls only have value for their appearance. Gok Wan is all about how women look; not whether or not its healthy to wear corsets [because any nincompoop can tell you corsets are bad for your body and that anything which restricts breathing is a stupid].
The idea that someone who dislikes women’s bodies as much as Gok Wan does could possibly be awarded for increasing body confidence just makes me want to curl up in a corner and cry. Our daughters would be better served with a non-sexist education without sexual bullying and violence and a copies of Jeffrey’s Beauty and Misogyny, Susie Orbach’s Fat is a Feminist Issue and Cordelia Fine’s Delusions of Gender.
Vote here for someone who inspires Body Confidence in Children.