So Lush has joined the ranks of PETA in its desperate attempt to be “trendy” and “cool” by using the abuse of women to make a political point about animal testing. The reason I shop at Lush is because of their stances on animal testing and environmentally friendly materials and packaging. I suspect most of their customer base shops with them for similar reasons. The reason I don’t support PETA is because of their tedious, dull, misogynistic and utterly hypocritical marketing strategies. Using women’s bodies to make a political point is hardly a new gimmick nor is it one requiring much intellectual stimulation. It’s the kind of dull-witted shit I expect from sexist bucketheads who lack both emotional literacy and critical thinking skills. PETA are beyond hope [as are their collection of dumb-arse celebrity endorsers who think violence against women is “art”].
I expect more from Lush. I expect them to be more intelligent, thoughtful and thought-provoking in their marketing campaigns. I don’t expect them to regurgitate the dull-witted shit others depend on because they aren’t capable of independent thought. I won’t link the video of their “performance art to raise awareness of animal testing” because it breaks my personal rules on pornography and I certainly can’t beat the criticism of the “performance art” by F-Word UK or Stavvers’ critique but I can add my voice to the list of customers who will be boycotting Lush until they remove the video from the website and make a proper, formal apology taking full responsibility for their fuckwittery. That “oh we thought we were edgy and thought-provoking” bullshit cuts no ice here.
As Laura Woodhouse says in her blog for F-Word UK: “Lush’s actions are crass, insensitive and actually damage many of the people who care about the issues they are trying to raise. As one of them, I am hugely disappointed in the company, and will never be shopping there again.”