Misogynistic Advertising Walk of Shame: P&G Sponsors Mums?

Seriously, does no one who works for P&G’s marketing department or their advertising company know what ‘sponsor’ means because I don’t think they are working from the same dictionary as the rest of us. I’m a Mum and the fuckers have never sent me a sponsorship cheque.

Mostly, they’ve underpaid the ‘Mums’ who work in their factories making products that many of these employees won’t be able to afford.

Then they pay themselves healthy bonuses for profiteering off the labour of ‘Mums’. Let’s be honest here, most of these bonus-receivers will have penises.

P&G don’t sponsor Mums. They are just another greedy multinational corporation who care only about profit. If they gave a shit about ‘Mums’, they’d try actually paying the ‘Mums’ who work for them a living wage and benefits: like healthcare.

Or, and here’s a really radical thought: what about being an industry leader in equal pay, maternity and paternity leave, flexible working, extended benefits for health insurance, dental, glasses and prescriptions.

Instead of bullshit and extremely aggravating advertising campaigns where they fundamentally misunderstand the definition of the word ‘sponsor’, maybe they could just not act like another capitalist-patriarchal industry which profits off the (un)waged labour of women.

Oh, and while they are at it, perhaps they could actually learn that women aren’t servants; that men are equally capable of washing dishes, doing laundry and cleaning toilets. That men are just as likely to need buy dish detergent as women. Because, as annoying as these stupid sponsorship commercials are, they aren’t half as offensive as their assumption that women are nothing more than skivvies.

And, they should fire which ever nincompoop who came up with the ‘Have a Happy Period’ ads that their subsidiary Always has been running for years. Nothing makes me rage more than a bunch of stupid men coming up with an ad which suggests that having a smelly piece of chemically enhanced plastic near my fanjo will make up for the cramps and pain. Arsehats.

Leave a Reply