Misogynistic Advertising Walk of Shame: Galaxy Chocolate

Galaxy have two advertisements currently running which are utter misogynistic drivel. The first is the fecking awful women hanging out at a theatre pretending to be sophisticated when they are really viewing male strippers. Reversing the objectification of women trope and using male strippers instead of women isn’t creative nor is it interesting. It just reinforces the same old patriarchal nonsense and reduces women’s sexuality to an object. It also allows stupid people to yammer on about women staring at men’s naked bodies being the same as men staring at women’s naked bodies. It isn’t. It never has been. It never will be. It doesn’t matter how many tantrums the clinically stupid who hang out with F4J have; the objectification of women’s bodies causes violence against women. That just doesn’t happen with the Chippendales.

The Galaxy ad which pisses me off the most is the one with the woman who hides chocolate about her flat so that her roommates won’t eat it. Hiding food isn’t the sign of a woman with a healthy relationship to food. Its quite a serious red flag for eating disorders. This ad simply fetishises eating disorders as something that all women should aspire too. It’s also hardly surprising that the model in the ad is on the unhealthy side of slim. I turn off the TV every time I see this ad because it makes me sad and utterly fucked off with a society that treats women eating as a social taboo.

Obviously, I’m also boycotting Galaxy. I don’t like ads which insult my intelligence or my body. Both of these ads do that.

2 thoughts on “Misogynistic Advertising Walk of Shame: Galaxy Chocolate”

  1. Brilliant post! I’ve always felt this about the whole women with strippers thing but never been able to articulate it. Around the time of the second advert, I read a piece saying Galaxy was relaunching with more “woman-friendly” chocolate chunks ie they’re curvier, without the rough edges. And yes, they have changed the shapes of the chunks (had to try it – it was all that was left in the office vending machine). To be fair, as a woman I felt much more comfortable with “curvy” chocolate – far less threatening. Then I got worried about the men not having their gender-friendly fix, until I remembered Yorkie, which I sometimes eat (can’t decide whether doing so is defying the “not for girls” advertising or juat giving more money to a company that uses sexist advertising). Anyhow, I’ll shut up now. And possibly eat some chocolate (not Galaxy).

  2. Really? I’d like to say I’m shocked but I’m not. Definitely going to have to find that piece though. Thanks for sharing.:)

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