Galaxy have two advertisements currently running which are utter misogynistic drivel. The first is the fecking awful women hanging out at a theatre pretending to be sophisticated when they are really viewing male strippers. Reversing the objectification of women trope and using male strippers instead of women isn’t creative nor is it interesting. It just reinforces the same old patriarchal nonsense and reduces women’s sexuality to an object. It also allows stupid people to yammer on about women staring at men’s naked bodies being the same as men staring at women’s naked bodies. It isn’t. It never has been. It never will be. It doesn’t matter how many tantrums the clinically stupid who hang out with F4J have; the objectification of women’s bodies causes violence against women. That just doesn’t happen with the Chippendales.
The Galaxy ad which pisses me off the most is the one with the woman who hides chocolate about her flat so that her roommates won’t eat it. Hiding food isn’t the sign of a woman with a healthy relationship to food. Its quite a serious red flag for eating disorders. This ad simply fetishises eating disorders as something that all women should aspire too. It’s also hardly surprising that the model in the ad is on the unhealthy side of slim. I turn off the TV every time I see this ad because it makes me sad and utterly fucked off with a society that treats women eating as a social taboo.
Obviously, I’m also boycotting Galaxy. I don’t like ads which insult my intelligence or my body. Both of these ads do that.