I took small to see The Muppet Movie; an experience which was ruined by the inclusion of the utterly misogynistic Aquafresh Nurdle World ad. And, then we saw an add for the new Dr. Seuss film The Lorax. It looks brilliant fun; a film about being yourself, questioning authority and respecting/ caring for the environment. That would be brilliant fun right up until the point where there was a lurvely ‘joke’ about gender and violence.
It was the same tired old joke about not threatening violence against women unless they don’t ‘look’ like women: that is too say fat. Because, it’s just totally okay for children’s films to reinforce the same tired old stereotypes about women only having value if they are skinny and pretty. Or, that women can only ‘look’ like women if they are skinny. Or something.
It would be nice if just one film directed at children didn’t include threats of violence and gender stereotyping. Is that really so much to ask? Is Hollywood so lacking in imagination that they can’t imagine a world where people don’t run about threatening to punch anyone who disagrees with them or denigrating those who don’t fit Patriarchal Constructions of Fuckability?