Misogynistic Advertising Walk of Shame: @BittyLabs "Reclaim Your Wife" Awfulness


It’s a company that sells baby bottles by telling men that women’s breast belong to men. Because, God forbid, a woman use her breasts to feed her child. You know, like every other freaking mammal does. Nope, even in the first few precious months [or years!] women are expected to remain nothing more than fucktoys for their husbands. It’s the one time in your life that you should feel proud and beautiful about your body which gestated a child for 40 odd weeks and then birthed that baby. No women should be made to feel worthless for not passing the Patriarchal Fuckability Test but targeting a new mother is just pathetic.


Alright, it was “just” a twitter campaign, but, come on, who actually thinks this shit is appropriate? Who thinks men are this stupid? And, if you do happen to run into a man who thinks this is funny, you probably shouldn’t be reproducing with him. Jealous, infantile arsewipes do not make good men. Nor do they make good fathers. I can pretty much guarantee you any man that finds this funny will be out the door within a few years, won’t pay any maintenance but will feel the need to ruin your child’s life by pissing about with access visits.

These are the actual tweets Bitty Labs sent out:
New Baby? Reclaim Your wife. Meet BARE.


Feeling like you're competing with your newborn for mommy's attention? Meet BARE

Just in case you’ve missed the obvious “women are nothing more than fucktoys” reference in the first tweet, they conveniently sent out a second one to appeal to that subsection of extremely stupid arsewipes. This is such an epic social media failure that I genuinely can’t get up the energy to email them to complain. Anyone who can tweet this wouldn’t be bright enough to understand my critique of the capitalist-patriarchal anti-woman bullshit they are propogating.

So,they’ve made a half-hearted attempt at an apology but, let’s face it, this is still a piece of misogynistic twaddle:

Ladies, We’re really sorry about the twitter campaign run last week. It was a huge miss understood [sic] and resulted in offensive messages. It was taken down yesterday. The messages had nothing to do with putting a husband needs before the baby’s needs, it was more about having a little extra time for the rest of the family. Obviously the whole campaign was poorly executed. We apologize deeply for this miss understanding and assure you, from now on the campaigns will be closely monitored before they go out. Thank you for a second chance.

Really, if you aren’t going to bother apologising properly, there’s really no point in bothering. It just makes you look like an even bigger nincompoop.

Oh, and not to put to fine a point on it, but the name Bitty Lab itself is pretty much the definition of misogynistic nastiness.

5 thoughts on “Misogynistic Advertising Walk of Shame: @BittyLabs "Reclaim Your Wife" Awfulness”

  1. Let’s be honest here. That would be Mummy’s job anyways what with Daddy clearly going to be a sexist buckethead for buying into this crap.

  2. I would never be a customer just based on the company name. Anything that makes me squirm like that, just from the name, would never occur to me to make a product I’d want to buy.

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