Apparently, Foyles think women are too stupid to read books. Because nothing says we respect our customers like this piece of sexist drivel:
Don’t be discouraged if your mothers uses the book you gave her to press flowers. Any reason to open a book is a good one.
You do have to wonder who is in charge of their advertising since it’s widely recognised that women buy the majority of books – for themselves and for presents for other people. It isn’t really the best advertising tactic to insult the intelligence of your largest customer base. At least, I wouldn’t have thought so. But, what do I know: I’m only a mother and clearly too dim to have opinions and shit.
<thanks to Julia Hilliard for flagging this up!>